Article by Daniel Capellaro
In an ever-changing industry and in one where it’s so hard to see the light at the end of the tunnel you only have control over what you can create.
I have been working as a songwriter and producer for over 20 years helping to build and shape artists in addition to pursuing my own artistic endeavors and have seen first hand how difficult it is to manage a career all by yourself. As the industry has changed so dramatically in such a short period of time, it’s become increasingly difficult to create and promote your “brand” all by yourself when so much is required; managing recording, writing, producing, mixing, mastering, promoting, distributing, and brand building. Strength in numbers and cross-promotion platforming has never been more important when the days of selling a CD and T-shirt at a show and getting the interest of a Label executive to be there, seem like a thing of the past. It’s in the team you build where you will have the best chance at success and in that team, there’s very little room for ego.
1. Put your ego aside:
Whether you’re a mixing engineer, mastering engineer, songwriter, artist, or producer, you are not the best at what you do. Someone will always beat your prices for features, mixes, engineering, masters, and the truth is, they might be better. “I’m the best” is being beaten by “I’m right for the project.” The value of music has been reduced to a single stream and it’s being profited by it’s steaming provider. It’s become an under-appreciated art form directly caused by consumers’ need for faster and cheaper service and technology’s ability to provide it. It’s never been harder to make money by selling your “service.”
“There is no guarantee it will be received the way you hoped or envisioned it to be, but I assure you if you build a team, put your ego aside and allow the organic growth, you will notice your music becoming better and your relationships stronger.” – Daniel Capellaro