5 Benefits of Starting a Podcast

Article by: Alessa Ray | Author, Music Creator

VQS Advice Blog | Cover Image by Auttiemma

Learn how a podcast can level up your music career and grow your brand.

Having a podcast can level up your music career in a few ways. Here’s our top 5 advantages of starting a podcast if you’re a musician…

1. Unleash Your Creativity

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Hosting a podcast can be very fun! It is important to do things that can encourage being more creative. By launching a podcast, you will constantly be speaking and listening to stories which will awaken your creativity.

You can use these new skills that you gain from your podcast in your writing, in your songwriting, or in any way to create content. You will definitely become a better speaker, which is very important for musicians and other artists.

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2. Connect Deeper with your Audience

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People will get to know you better through your podcast and therefore you can use it to connect to your audience.

Your podcast is…

  • Your show
  • And your space to be yourself to talk about whatever you want and whatever you feel.

This would be your space to showcase your personality, your dark or your funny side and even vent your emotions. The more connected to your audience, the more fans you will have that will continue with you on your journey.

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3. Create Meaningful Relationships

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When creating a podcast, it is good to feature guests or co-hosts. By featuring other artists or people, you can end up making new friends!

If the person is enjoying the conversation and you are making them feel super comfortable, this brings good energy to the show! It can also make the listener feel as if they are part of the hang as well.

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4. Discover New Opportunities

You never know who can be listening to your show and what can come out of it.

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If you do well on you podcast it can bring you a passive source of income. If you are genuine, speak your truth and have fun, something positive will come out of that authenticity. Nowadays artists can make money with podcasts, modeling, acting, or even being a TV host like Fergie on The Four in addition to making money with your music.

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5. Shar Your Art & Music

Give the gift that keeps giving: ART!

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Starting a podcast can be a great way to promote your music. Depending on the topic, you can use your own music as the main song of the podcast. If you have…

  • An upcoming single
  • An new EP or album
  • Or even tour

You can promote it on your podcast!

Podcasting and consistent communication with loyal listeners will help encourage and strengthen your overall fan base.


1. Unleash Your Creativity
2. Connect With Your Audience
3. Forge New Relationships
4. Gain New Opportunities
5. Promote Your Music

What are some of your ideas for a great podcast? We’d love to know!

Article by: Alessa Ray

Article by: Alessa Ray

VQS ADVICE blog | Mindset tools for creators

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About the Author
VQS Studio is a boutique media company in Los Angeles. We help creators share their stories.
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