The Importance of Starting an Online Store

Article by: Luke Motta & Philip Garcia
VQS Advice Blog: Career Strategy, Mindset

Learn how to make passive income with your brand.

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Having an online store is a big step towards improving your brand, your business as a whole, and your income. Many people wonder if the work that goes into it is worth it. and it absolutely is! Here’s the top 5 reasons you should start your online store today!

1.  Earn Passive Income

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An online store can be a great way to earn passive income. For example, as a musician, you can sell digital downloads of your music and instantly get paid as soon as somebody purchases it.

If you want to sell apparel, you can team up with a company to print the designs automatically per purchase so you won’t need to package, hand make, or distribute them on your own.

This is called “print on demand” which means you won’t ever have to worry about having too much inventory left over or being overwhelmed with orders. This option is perfect for beginners starting out an online business!

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2. Gain Brand Recognition

The best way to get your name out there is by having your own unique website to sell your work on, so that when a person goes to buy from you, they won’t have to go to a third party website that has the potential of taking away the focus of your work.

You want your customers to always be aware of you and your brand when shopping for your items, instead of it simply being your products sold on another company’s website.

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If income is a goal you’d like to achieve, then look no further than the internet. Millions of people shop online due to its convenience, and that’s a massive audience of potential customers that you can sell to. All you need is a domain name and a little tech knowledge to get yourself onto the path of success!

4. Start An Email List to Keep Their Attention

Photo By: Steven Phillips

Have you ever visited a website and one of the first things you see is a prompt to put in your email in exchange for discounts? That’s done to incentivize shoppers to buy through your website, and it works!

This unique option is something that you can do to benefit both your customers and yourself as a business. Having a way for your customers to sign up for emails keeps them up to date with everything you and your brand/business is doing, whether it be…

  1. Notifying of sales
  2. Sending out notifications of a new product or project you’ve released
  3. Or cart recovery

It keeps your brand in their minds and can earn you more sales in the end, because customer retention lessens the odds of buying once and never again.

5. Reach a New Audience

Photo By: Mark Angelo

Word of mouth is a great way of having your audience spread out, and thanks to the accessibility of the internet, anybody anywhere can buy your products without worry.

An online store is one of the only avenues where this is possible, as long as you have an internet connection and a credit card, your customers are good to go!


How will you use these tools to make some money? I’d love to hear from you.

Article by: Luke Motta & Philip Garcia

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About the Author
LA based video creator, producer and media coach.
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